"It's a well-known tenet of direct mail that if you get members involved, you'll increase response. Adfluence's ads achieved this and we've seen excellent results at all levels. Mary Lynn Stevens, Vice President of Marketing for Pentagon FCU
Adfluence has enjoyed its longest relationship with Pentagon FCU. Throughout the relationship, Adfluence has helped boost Pentagon FCU's web presence by creating MicroPage and email campaigns as well as through core consulting projects including: web site design, traffic flow analysis, and online loan applications creation. The following are some examples of a few particularly successful campaigns...
Results from an early Pentagon FCU auto loan campaign. Pentgaon compared the results of our MicroPage ad to a similar (non-interactive) ad.
Similar to the auto loan campaign above, Pentagon FCU decided to put our MicroPages to the test by comparing a credit card MicroPage with a similar looking gif banner. In addition to the increase in accounts and money, the ad showed a 21% interaction rate - quantifiable branding of the product.
During the Rolling Thunder motorcycle loan campaign members responded to an interactive email game in which viewers collected US flags by driving a motorcycle with their mouse. Many initial recipients of teh email chose to forward it along to a friend or family member. In turn, the forwarded email was viewed by over half of those it was sent to.
As part of a community building campaign, Pentagon FCU decided to play on the football rivalry between Army and Navy. ADfluence came through by creating an email campaign and MicroPage in which the viewer can enter a boxing match against the Navy mascot.
