"Placing an Adfluence MicroPage on our homepage masthead created a 339% boost in HangTimes sign-ups for the month of October." Jaime Cheng, Marketing Manager for the Philadelphia 76ers
Originally, the Philadelphia 76ers marketing team came to Adfluence asking help with boosting sign-ups for "HangTimes" - their monthly email newsletter. After seeing extremely successful results from this effort, the 76ers signed on for more campaigns including MicroPage and email campaigns promoting holiday gift packages and special ticket offers. The following are results from two campaigns...
Adfluence helped boost sign-ups for "HangTimes" - the 76ers' monthly email newsletter by producing an MicroPage to be placed within the home page masthead.
By placing an interactive game up front along with a sign-up form as a direct call to action, sign-ups increased immensely.
Shortly after the success of the email newsletter campaign, the 76ers came to us with a ticket promotion. Adfluence created a basketball game MicroPage used to encourage fans to take advantage of the ticket promotion.
