Icon Placement - Icons are strategically placed on various pages of your website.
Game Console - When a viewer clicks on one of the icons, a registration page appears.
Once registered, the player can begin playing the game. Whenever the player finds another icon, the game console will reflect the player's progress. The player can stop at any time, and return later to finish the hunt.
Congratulations Page - Upon locating all of the icons, the viewer is entered into the sweepstakes.
In addition to the basic Scavenger Hunt system as outlined above, Adfluence offers many useful upgrades, including:
Announcement Campaigns - Before the contest is live, email and interactive ad campaigns are used to generate interest and gather early registrations.
Auto-Responder Welcome Email - This is an email message automatically sent to each new player upon registration. It is helpful in maintaining player interest throughout the contest.
Interactive Web Ad - These may be used during the contest to catch any potential players coming to your site for other reasons during the contest.
Word scramble game - Whenever a player finds an icon, the player is also given a letter. Once all of the icons (and letters) are found, the player must use the letters provided to spell a word or phrase.
Final week reminder email campaign - An email campaign is sent one week before the contest ends to generate a rush interest.
