1. Pre-Game Promotions - Emails and website advertising are used to announce the game.
2. Icon Placement - Icons are strategically placed on various pages of your website.
3. Login Page - When a viewer clicks on one of the icons, a registration page appears.
4. (optional) Email Auto-Responders - Upon registration, an email is sent to the viewer to get them acquainted with the promotion. Additional email auto-responder promotions are also available.
5. Game Console - Once registered, the viewer can begin playing the game. Whenever the viewer finds another icon, another letter is added to the game console.
6. Congratulations Page - Upon succesful completion of the game, the viewer is entered into the sweepstakes and presented with optional couponing.
