1. Icon Placement - Icons are strategically placed on various pages of the website.
2. Optional E-Services Demo Wrap Around - Game icons can be strategically integrated with existing e-services demonstrations.
3. Login Page - When a viewer clicks on one of the icons, a login page appears.
4. Game Console - Once registered, the viewer can begin playing the game. Whenever the viewer finds another icon, another letter is added to the game console.
5. Congratulations Page - Upon succesful completion of the game, the viewer is entered into the sweepstakes and presented with optional couponing.
6. Branch Employee Tracking - All branch employee-led demonstrations are recorded by the tracking system. Detailed reporting is available 24-7 through a website interface.