HOW DOES IT WORK?
Real-time Data Triggers + Dynamic Ad Injection™
At the core of AdFluence are its real-time data integrations and proprietary business rules engine. The business rules engine allows marketers and advertisers to determine the logic around when and where ads are served, using data triggers including local weather, FlightGDS, live sports, TV listings, and live local television.
AdFluence then automatically monitors real-time events and matches event criteria to trigger ads on and off, modify bids and budget, and accelerate or decelerate depending on conditions. Dynamic Ad Injection™ technology instantaneously injects ad copy dynamically using the real-time data feed to ensure your ads’ messaging is immediate, highly localized and relevant.